Anyone who have got something to sell at some point will definitely present an offer because prospective customers need to know what’s up. An offer should focus on telling the intending customers 1. What you’ve got that you want to market, 2. What that which you’ve got is going to do for them and 3. What you need in return for giving out what you’re offering.
There is always an intention to get intending customer to buy into what we’re offering them, but then we’re usually surprise when they stylishly pretend as though our offer means nothing to them at all.
It’s absolutely the job of a promoter to maker an offer with all the ingredients that makes the offer nutritious and tasty, it is in the place of the customer to prove whether he wants the offer or not no mater how juicy the offer is.
The customer is going to produce the cash worth of the offer you presented, and so should be the one to determine how he wants his money to be spent.
When you get your job and their job confused, you create a lot of problems.
Understanding your place as a person making an offer and the customer’s place as one with the choice to accept the offer or turn it down will help resolve the problem we experience when our offer is turned down.
How to make an appealing offer to your customers
When you’re asking for a sale from a potential customer, you’re working with the same equation.
It’s your job to create an attractive offer. It’s the prospect’s job to say “yes” or “no.”
Ever notice the language customers use when they’re feeling pressured to buy? They’ll often mention not wanting an offer “crammed down their throats.”
Sure, you could always try to sell people something they don’t want. But:
- A) It will work miserably or not at all,
- B) You’ll get the results “barfed up” in the form of complaints and returns
- C) It’s a lot easier for prospects to run away than it is for toddlers.
Instead, review these four elements of an appealing offer.
1. Make it nutritious
The best offers are nutritious — in other words, beneficial to the customer.
Yes, you can definitely (maybe even easily) sell a product that doesn’t actually do the prospect much good. But you’ll get the most recurring business (and satisfaction) out of selling good stuff, not junk food. When your customers are truly better off for buying what you offer, they’re a million times more likely to spread the word about how great you are.
It’s hard to build a solid business on products that are all seductive promises but don’t really deliver anything of value.
2. Make it taste good
On the other hand, you try feeding my kid broccoli.
I think it’s fantastic stuff. I eat it every week. My kid considers it the culinary equivalent of waterboarding.
To me, broccoli is delicious. To my kid, it’s not. Different markets want different things.
It’s much easier to sell something people want than it is to sell something they need. We’re grudgingly pushed toward certain behaviors by our needs, but we’re pulled wildly by our wants.
Basically, you have two options.
- You can find a customer who adores broccoli. They’re certainly out there.
- You’ll sell something like a smoothie. It has the vitamins, minerals, and fiber of the broccoli, but it tastes more like a milkshake.
When you’re selling it, bring up the delicious taste first, and close the deal by making them feel good about all the logical health benefits.
We shall continue in another article, but make sure you apply the suggestions here…good luck!