Designer Xander Zhou Tells Why He’s Addicted To Fashion

Xander Zhou, Menswear, London, Spring Summer, 2014
Xander Zhou, Menswear, London, Spring Summer, 2014/Photo Credit: nowfashion.
Xander Zhou, a Chinese studied industrial design, then went further to study fashion design in Netherlands. He is based in Beljing though, and later established his menswear ‘’label’’ in 2007.

His creativeness and love for fashion made him insist that he will still remain a fashion designer even if mankind stops wearing clothes, instead he will take his career to a higher dimension. Post Magazine happens to interview him regarding his Career achievements, and he has these to say;

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Post Magazine: Tell us about your latest autumn/winter collection for your eponymous men’s label?

Xander Zhou: “The collection is essentially a sequel to the last season. Uniforms and workwear reappear in similar silhouettes but remade with fabrics and details of traditional kung fu suits.”

Post Magazine: If you couldn’t be a fashion designer, what job would you do?

Xander Zhou: “I am afraid I wouldn’t be good at anything else […] Even if in a distant future the human race no longer requires clothing, I would still rather reinvent myself as a fashion designer of some sort than anything else.”
Xander Zhou presented at London Fashion Week Men’s in January 2018.
Xander Zhou presented at London Fashion Week Men’s in January 2018./Photo Credit: Post Magazine

Post Magazine: Who are your favourite artists?

Xander Zhou: “Cai Guoqiang, Cao Fei, Simon Denny and Carlos Motta, to name a few. It is difficult to express why exactly I like an artist. I think what they have in common is that they all have a unique way of expressing something that is distinctly individualistic, something that is unmistakably theirs. Seeing works of art by such artists helps me to see the world more clearly, and inspires me greatly.”

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Post Magazine: What’s your design process?

Xander Zhou: “When I start a new collection, it is not fashion elements that play a leading role. Usually I have a certain scene in mind, a certain thought. Creating a collection is like painting an image in 3D. In that process, I like to play with types of character, to express exactly what I have in mind. Almost like a scriptwriter or a movie director.”
Xander Zhou: “I have many impressions in my head, things that I have seen that have inspired me. In my head, they form an unordered catalogue, and in the design process, pieces from that catalogue pop up to find their rightful place in my collection. By that time, even for me it is hard to tell what the inspiration was exactly.”
The finale of the Common Gender show in Shanghai/Photo Credit: Post Magazine

Post Magazine: You recently joined Chinese label Mo & Co’s new menswear line, Common Gender. What’s it like working with a much more commercial brand?

“If the object of my own label designs is a virtual person, then the object of Common Gender is a real person. For me, that is the biggest difference, but it is not something I see as a difficulty.”

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Xander Zhou: “I do not personally design the collections for Common Gender. What I bring to the table is more an overall direction of the brand’s image. That direction can be best described as ‘non-innovative’, quite the opposite of what I try to do in my own brand. I enjoy working in these two opposite directions at the same time. Both of them are quite conceptual, which I like.”


Ada[ted From: Post Magazine

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