QUIZ, the fast fashion womenswear retailer, is making its move into the menswear market with the launch of a dedicated menswear site, QUIZMAN.com, where its first men’s capsule collection will be tested if it is suitable.
Behind this successful growth is the occasion and dressy casual wear for women. The retailer decided on transitional day to showcasing the evening collection for men including shirts, blazers, denim, trousers and smart outfits with £14.99, as the starting price.
According to QUIZ, there will be dedicated social channels offering style inspiration and regular updates on the latest looks, in assistance to the launch of the menswear capsule collection, which is coming soon. The initial buyer for menswear chain used to be ”Slaters”, but currently, QUIZMAN buyer ”Harry But”t, is to oversee the collection .
What Sheraz Ramzan, Chief Commercial Officer at QUIZ said of the impending launch:
“The QUIZ brand is increasingly recognised as a leading omni-channel destination for the latest looks at fantastic value prices. As the brand grows in awareness, we are exploring extending our offer to fashion conscious men with the exciting launch of this capsule collection aimed at men who want a tailored look for any occasion, whether that’s an important work meeting, a day at the races, a party or a night out. We look forward to seeing the reaction to this exciting trial.”
It was reported last week that QUIZ, which floated on London’s junior stock market AIM, had 30% increase in sales to £116.4m in the year ending 31 March 2018. The turnover is amazing as the rapidly expanding business currently operates 300 standalone stores, concessions, franchise stores, wholesale partners and international online partners in 20 countrie.
Adapted From: theindustry