Why Radio is preferred by Africans as the best device for media

It can keep you company as long as you want. You can stay glued to your radio and get vital information from a presenter that can heal the heaviness in your soul that moment. It can be therapeutic most times.

A man listening to radio- Radio
A man listening to radio/photo credit; Answers Africa

When you think of one of the oldest form of media, what comes to your mind is radio. Even with the invention of internet and the proliferation of the various sites in the social media, it would have been thought that all these could wipe off the importance of radio broadcast, but it cannot be erased in Africa.

Radio still serves as a means of mass communication both in the communal and local level. Even with the wider communication service of the internet. The broadcast has been modified to cable, satellite, internet radio, etc all these to serve and achieve better purposes.

The invention

Its broadcast have a lot to offer to any individual, ranging from, music of all genres, entertainment, drama, etc. With Guglielmo Marconi who is globally known to be the inventor of radio. It was said that various engineers tried towards the invention but couldn’t succeed not until he came and added more knowledge to what they have already done, before finally achieving what we know today as radio.

Why it is still much valued in Africa

It is cheap and affordable
Rural dwellers listening to radio- Radio
Rural dwellers listening to radio/photo credit: Answers Africa

-It is cheap and affordable for the high or low income earners, be it transistor radio, or powered by solar.

-That is why the Fulani herdsmen grazing their cattle are always holding it close to their ears each time listening to news in Hausa language.

-It is handy and can be used to get information anytime any day, it requires no data or     electricity unlike the internet.

It has a wider coverage
A woman and her child listening to radio- Radio
A woman and her child listening to radio/photo credit: Answers Africa

-Rural dwellers still wallow in poverty, some are illiterates while others are low income earners, but with the help of radio they will be able to get the information which they would not be opportune to get through the internet.

-Some parts of the rural communities do not have internet coverage. Therefore, it will be hard to disseminate information, it still stand a better option.

It preserves culture

-Some people are fast forgetting their language, but with the help of radio, some programmes are being anchored on local languages and pidgin or broken language that makes it easier for them to understand.

-Some people also contributes to shows on their culture and the way forward.

It can be used to interact

-It helps one to contribute to anything happening on it. There are some interactions that requires one to call in an give his/her contributions live on radio. While you type that of the social media.

Radio keep someone company

-It can keep you company as long as you want. You can stay glued to your radio and get vital information from a presenter that can heal the heaviness in your soul that moment. It can be therapeutic most times. I remember when I was yet to get a job, it used to be my closest companion, I was conversant with all the programmes, it really helped me out.

-It is not on a particular spot unlike the social media, you get information and still be doing other things, like laundry, driving, eating,etc . It is very vital that it is installed in both cars and phones.

 

 

 

 

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