There’s been mixed reactions towards the new user privacy ad put up by Apple at the world’s biggest tech trade show, Consumer Electronic Show (CES) which holds every January in Las Vegas, Nevada.
Apple has never been a participant at the show, but this year the tech giant put up a huge billboard advertisement at CES 2019 and the content of this advert which focuses on privacy has roused reactions from tech gurus and Apple iPhone users.
The huge billboard advertisement which was posted on the side of a hotel in Las Vegas reads: “What happens on your iPhone, stays on your iPhone.” The ad has a link to Apple’s privacy page on the official company website.
The billboard advertisement grabbed attention for various reasons, one is that Apple has never participated at CES; another is that this ad statement is coming at a time after Apple revised its upcoming revenue forecast due to lower sales of the iPhone.
Some persons believe that the ad was shrewd as Apple’s focus on privacy is nothing new, but too often turns out not to be as they present.
There were reports of smart speakers listening into users’ conversation and sparking off privacy concerns.
Check out some reactions on twitter as regards Apple’s advertisement at CES 2019
One of the first things I saw when arriving in Vegas for CES was this Apple ad, trolling the rest of the conference over privacy. Pretty shrewd. https://t.co/KUtqRNN2vP
— Nathan Ingraham (@NateIngraham) 5 January 2019
It would be way funnier if Apple put up a billboard saying it was preventing Google and Facebook from listening to you to serve ads https://t.co/Q1i5EYguXr
— nilay patel (@reckless) 5 January 2019
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z
— Chris Velazco (@chrisvelazco) 4 January 2019
So, @Apple is making a surprise appearance at #CES2019, calling out the tech industry on #privacy. This giant ad is running across the street from the Las Vegas Convention Center. pic.twitter.com/2bjwB5In8w
— Jason Hiner (@jasonhiner) 5 January 2019
One security editor with TechCrunch, Zack Whittaker was so unimpressed and he expressed fully his thought about Apple’s ad, adding few examples to showcase Apple’s shortcomings on privacy.
Except that this is not true, and shame on Apple for saying this. Over the years, Apple has bent the rules for some companies and looked the other way while others collect as much data as they can — often without your permission.
Here are a few examples. https://t.co/FrEiX02B0y
— Zack Whittaker (@zackwhittaker) 5 January 2019